500 Million+ users!!
According to a press release from IAMAI, India has 402 Million Internet users by Dec 2015 and is set to hit 462 Million by June 2016. At this rate, India is set to cross 500 Million users by end of 2016!! This would mean that India...Read more
Digital Infusion’s programmatic display buying service delivers two significant value additions to the advertiser. Scale Digital Infusion’s DSP accesses a significant amount of inventory off relationships with all SSPs (Supply Side Platforms or Ad Exchanges). As can be seen from the graphic below,...Read more
Recent Blog Articles
Every year we hear about how ad blocking is going to become irrelevant. But the truth is, ads and ad blockers are not a fad and they are here to stay. They will not go away tomorrow, nor in the
A Supply Side Platform or SSP manages a publisher’s sources of contracted indirect demand such as ad networks or multiple Ad Exchanges. There is a certain amount of convergence between SSPs and Ad Exchanges and may be merging into a single solution. However,