500 Million+ users!!
According to a press release from IAMAI, India has 402 Million Internet users by Dec 2015 and is set to hit 462 Million by June 2016. At this rate, India is set to cross 500 Million users by end of 2016!! This would mean that India...Read more
Digital Infusion’s programmatic display buying service delivers two significant value additions to the advertiser. Scale Digital Infusion’s DSP accesses a significant amount of inventory off relationships with all SSPs (Supply Side Platforms or Ad Exchanges). As can be seen from the graphic below,...Read more
Recent Blog Articles
Get it right!! As projected in the last few years, Programmatic advertising has captured increasingly larger portions of digital advertising globally. Most of the global advertising media (ad spend of $493 billion in 2016) going digital, brings with it a
Every year we hear about how ad blocking is going to become irrelevant. But the reality is that ad blockers are not a fad, they are here to stay. It is estimated that ad blockers cost the publishers nearly $22 billion in