internet-advertising-in-india

According to a press release from IAMAI, India has 402 Million Internet users by Dec 2015 and is set to hit 462 Million by June 2016. At this rate, India is set to cross 500 Million users by end of 2016!! This would mean that India will overtake the United States of America to become the second largest Internet nation in the world by end of 2016!!!

Internet Users in India

Smartphone usage continues to explode in India. There were approximately 82 million 3G subscribers in India by the end of 2014 and the number is projected to reach 284 million by end of year 2017 as per an article on Yourstory.com.

In addition to scale, the sophistication in usage of Internet continues to grow – online networking with friends, video calling with family, reading news and entertainment, paying bills, banking, buying books, buying clothes, buying movie tickets, keeping track of children’s progress at school etc.

Implications for Digital Marketers

As expected, this growth in usage of Internet is leading to increased online ad spending in India. As per eMarketer, online ad spending in India is set to top $1.65 Billion in 2016 –

eMarketers 2016

This also increases complexity in the user journey from a digital marketer’s perspective since with growth of online services there is a lot of fragmentation. Different set of users will react differently to your brand’s marketing messages at different times and contexts.

As a result Programmatic Display is critical to achieve scale of distribution for brand’s communication in an automated fashion. Digital Infusion’s programmatic display buying service brings this critical capability to digital marketers in India while ensuring ROI.